You might be brand conscious and have a few articles by some of your favourite designers. Perhaps you have a designer dress or suit, or handbag or shirts that you get a lot of use out of, and want a nice watch to complete your look. A designer watch by one of your favourite designers will really go well with your outfits.
Going to watch shops, and we mean good watch shops, is perhaps the ultimate way to tell good watch from bad watch. Remember the price range for every brand. Some brands may offer stuff from 0 to 0, others sell nothing under ,000. There are two basic categories, if we speak about decent watch shops. There are Swiss made and Swiss quartz watches. The former ones were assembled in Switzerland, most of these well over ,000. The latter were made in China.